Marketing & Business Management Students join for JA Titan Project

Andrew Holland owner of Interactive Media Group leads Students in Titan Project The Titan online software requires a high level of decision making skills. Set in the year 2035, JA Titan creates a world in which players are CEOs of their own companies. JA Titan is a widely recognized business simulation for high school students. During game play, students must run a manufacturing company and master six key business decisions: price of product, production levels, marketing expenses, research and development costs, capital investment level, and charitable giving. Various corporate assistants “help” the player through each phase, or “quarter,” of game play. Changing economic conditions challenge student players. Success in JA Titan is measured by a “Performance Index,” an evaluation of each fictional company’s performance based on the following: •Retained Earnings (50%) •Supply and Demand Potential (20%) •Productivity (10%) •Market Share (10%) •Growth (10%) During game play, players attempt to achieve the highest Performance Index possible. At game end, the player with the highest company Performance Index wins. In January 2 teams from Copley will have the opportunity to compete against 15-20 other NE Ohio schools at the University of Akron. Copley Business Management teacher, Mrs. Diana Kelley, had three students who came in as the First Place Titan team in 2012 winning $500. per student! The pressure is on for another successful year for CHS teams!